Privacy Policy

Welcome to Midnite — an independent, UK-focused information and affiliate resource dedicated to the online gaming and casino sector. This Privacy Policy explains in clear, unambiguous terms how our website located handles information relating to visitors who browse our pages, engage with our content, or follow affiliate links featured across the site.

We operate exclusively as an informational and comparative platform. We do not offer gambling services, accept wagers, or process financial transactions of any kind. All content published on this website is intended to inform, review, and guide users who wish to explore regulated online gaming options available within the United Kingdom. By continuing to use our website, you acknowledge and accept the data practices described in this document.

Information We Collect From Visitors

As a content-led, informational website, we do not require user registration, and we do not deliberately collect personally identifiable information (PII) such as your name, email address, or payment details through any forms or portals on this site. The data we handle is primarily non-personal and technical in nature, gathered automatically through standard web infrastructure.

Automatic data collection occurs when you visit any page of our website. This may include your approximate geographic location (derived from your IP address), the type of device and browser you are using, the operating system version, referral source, pages visited, session duration, and click-through activity. None of this data is sufficient on its own to identify you as a specific individual.

Additionally, aggregated behavioural analytics — such as which sections of our site attract the most traffic, which casino reviews are most frequently visited, or how users navigate between pages — may be compiled for editorial and optimisation purposes. Such data is handled in a privacy-preserving manner and is never sold or transferred to unauthorised third parties.

How We Use Cookies on This Website

Our website uses cookies — small text files stored locally on your device by your web browser — to deliver a functional browsing experience and to gather anonymised usage data. Cookies allow us to recognise returning visitors, understand content performance, and serve relevant internal recommendations. They are not used to track your activity across unaffiliated websites or to build personal advertising profiles.

The categories of cookies we employ are outlined below:

You have the right to control cookie usage at any time. Most modern browsers offer granular cookie management settings accessible via their privacy or security menus. You may also opt out of behavioural advertising and analytics cookies through dedicated industry tools. For guidance on managing and disabling cookies, please consult the following independent resources:

• www.youronlinechoices.com — A free tool by the European Interactive Digital Advertising Alliance that allows you to opt out of interest-based advertising from participating networks operating in the UK and Europe.
• www.allaboutcookies.org — A comprehensive, independent resource providing step-by-step instructions for managing cookies across all major browsers and operating systems.

Please be aware that disabling certain cookies may limit the functionality of some sections of our website. Strictly necessary cookies cannot be blocked through browser settings alone.

How Your Data Is Used

The non-personal data and analytics information we collect is applied solely to legitimate operational and editorial purposes. We use this data to understand how our audience engages with content, to prioritise which casino guides, bonus comparisons, and regulatory updates to publish, and to improve the overall usability of our website.

From a security standpoint, technical data such as IP addresses and request logs may be retained briefly to detect malicious activity, prevent abuse, and protect the integrity of our infrastructure. This processing is necessary to maintain a safe environment for all visitors and does not involve profiling individual users.

Where affiliate tracking is concerned, cookies allow us to register when a visitor navigates from our website to a third-party gambling operator’s platform. This information enables our affiliate partners to attribute the referral to us for commission purposes. We do not receive any personal information from operators about the subsequent activity of users who visit their sites via our links.

Legal Grounds for Processing Under UK GDPR

Our website operates in full compliance with the UK General Data Protection Regulation (UK GDPR) as retained in domestic law through the European Union (Withdrawal) Act 2018, alongside the Data Protection Act 2018. We process data only where a lawful basis exists under these frameworks, and we apply the principle of data minimisation throughout our operations.

The legal bases on which we rely are as follows:

1. Legitimate interests (Article 6(1)(f) UK GDPR): We process anonymised analytics and technical data to maintain, improve, and secure our website. Our legitimate interest in operating a reliable and user-friendly information platform is balanced against minimal privacy impact, as no personally identifiable data is collected in this process.
2. Consent (Article 6(1)(a) UK GDPR): Where non-essential cookies — such as analytics or affiliate tracking cookies — are deployed, we seek your consent through our cookie notice banner upon your first visit. You may withdraw consent at any time by adjusting your browser settings or using the opt-out tools referenced above.
3. Compliance with legal obligations (Article 6(1)(c) UK GDPR): We may process and retain certain data where required to do so under applicable UK law, including data protection, consumer protection, or anti-fraud legislation.

For authoritative information on your data protection rights and the UK’s regulatory framework, we recommend consulting the Information Commissioner’s Office (ICO) — the UK’s independent supervisory authority for data protection — and the official guidance available at GOV.UK Data Protection.

Third-Party Services and External Platforms

To deliver a robust, high-performing, and analytically informed website, we rely on a limited number of reputable third-party service providers. Each of these providers operates under its own privacy policy and data processing agreements that comply with applicable data protection law.

We have configured Google Analytics with IP anonymisation enabled, meaning full IP addresses are never stored or processed by the analytics platform. Data collected through Google Analytics is aggregated and anonymised before being made available for our review.

As an iGaming affiliate resource, our content links to licensed online casino operators regulated under UK law. Visitors may wish to verify a casino’s licensing status via the UK Gambling Commission — the statutory body responsible for regulating commercial gambling in Great Britain and protecting consumers. Additional data protection compliance information can be verified through the ICO’s Guide to Data Protection.

Affiliate Relationship Disclosure

This website contains affiliate links to third-party online gambling platforms. When you click one of these links and subsequently register or make a qualifying deposit with a partner operator, we may receive a commission payment. This commercial arrangement has no bearing on the editorial independence or accuracy of the reviews, ratings, and guides published on our website.

Our editorial team evaluates casinos, bonuses, and gaming products on the basis of their merits — including licensing credentials, game variety, payment options, and customer support quality. The existence of an affiliate relationship with a specific operator does not guarantee favourable coverage, nor does the absence of such a relationship exclude an operator from our content. We are committed to transparency and to providing our audience with reliable, impartial information to support their decision-making.

All affiliate partnerships involve operators that hold valid licences issued by the UK Gambling Commission or other recognised regulatory authorities. We do not promote unlicensed gambling services.

Data Security Measures

We take the security of information processed in connection with our website seriously and implement proportionate technical and organisational safeguards. Our website operates exclusively over HTTPS, secured by an industry-standard SSL/TLS certificate, which encrypts all data transmitted between your browser and our web server. This protects against interception by unauthorised third parties during transit.

At the infrastructure level, our hosting environment is protected by Cloudflare’s web application firewall and DDoS mitigation systems. Access to backend systems is restricted to authorised personnel only, and we do not store large volumes of user data — limiting our exposure in the event of a security incident.

We apply the principle of data minimisation throughout: we collect only what is necessary, retain it only for as long as required, and ensure that third-party processors with whom data is shared are bound by appropriate data processing agreements. In the unlikely event of a data breach affecting personal information, we would act promptly in accordance with our obligations under UK GDPR, including notification to the ICO where legally required.

Data Retention Practices

Because our website does not collect personal information in the traditional sense, our data retention obligations are limited in scope. Analytics data collected via Google Analytics is retained in accordance with Google’s standard retention settings, which we have configured to the minimum available period of 14 months, after which it is automatically deleted from the platform.

Cookie data stored locally on your device persists for varying durations depending on cookie type. Session cookies are erased automatically when you close your browser. Persistent cookies — including those used for analytics and affiliate tracking — typically expire between 30 days and 12 months after they are set, unless deleted earlier through your browser settings. Server-side request logs maintained by our hosting provider are retained for a limited operational period and are not used for any purpose beyond infrastructure security and diagnostic monitoring.

Your Rights Under UK Data Protection Law

As a visitor based in the United Kingdom, you are entitled to a range of rights under the UK GDPR and the Data Protection Act 2018. Although the data we process is primarily non-personal and aggregated, we respect these rights and are committed to honouring them to the fullest extent applicable.

Your rights include:

• Right of access: You may request confirmation of whether we hold any personal data relating to you, and if so, a copy of that data.
• Right to rectification: If any personal data we hold is inaccurate or incomplete, you have the right to request its correction.
• Right to erasure: Also known as the “right to be forgotten,” this allows you to request deletion of personal data in certain circumstances.
• Right to restrict processing: You may request that we limit how we use your data while a complaint or dispute is being resolved.
• Right to data portability: Where processing is based on consent and carried out by automated means, you may request your data in a structured, machine-readable format.
• Right to object: You have the right to object to processing carried out on the basis of legitimate interests, including for direct marketing purposes.
• Right to withdraw consent: Where we rely on consent as the legal basis for processing, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, or to raise a concern about how we handle your information, please contact us using the details provided at the end of this document. If you remain dissatisfied with our response, you have the right to lodge a complaint directly with the Information Commissioner’s Office at ico.org.uk/make-a-complaint.

Children’s Access and Age Restrictions

This website is strictly intended for adults aged 18 years and over. All content published on our platform relates to gambling products, casino services, and betting operators — industries that are legally restricted to adults in the United Kingdom. We do not knowingly address, target, or collect any information from individuals under the age of 18.

We do not employ marketing techniques designed to attract minors, and we actively support responsible gambling initiatives. If you are a parent or guardian and believe a minor has accessed our content, we encourage you to make use of parental control tools and content filtering software to restrict access. Should we become aware that any data has been inadvertently collected in relation to a minor, we will take immediate steps to delete that information and investigate how the access occurred.

External Links and Third-Party Websites

Throughout our website, we publish links to third-party platforms — including licensed online casinos, gambling operators, software providers, and regulatory bodies. These outbound links are provided for informational purposes and user convenience. Once you leave our website by clicking an external link, you are subject to the privacy policy and data practices of the destination website, over which we have no control or responsibility.

We recommend that you review the privacy notice of any third-party website you visit before submitting personal information or completing a registration. The presence of a link on our website does not constitute an endorsement of the destination platform’s data handling practices, nor does it imply any formal commercial partnership beyond those explicitly disclosed in our affiliate disclosure section.

Policy Updates and Revisions

We reserve the right to amend, update, or revise this Privacy Policy at any time to reflect changes in applicable data protection legislation, shifts in our operational practices, or updates to the third-party services we use. Any material changes will be reflected by updating the “Last updated” date displayed at the top of this page.

We encourage you to review this Privacy Policy periodically to remain informed about how we handle data related to your visit. Your continued use of our website following a policy revision constitutes your acceptance of the updated terms. If we make changes that significantly affect how we process personal information, we will endeavour to communicate these changes prominently on the website.

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or your data protection rights, please do not hesitate to reach out. You can also visit our Contact Page for further assistance.

Our contact details are as follows:

• Email: [email protected]
• Postal address: 86-90 Paul Street, London, EC2A 4NE, United Kingdom

We aim to respond to all data-related enquiries within 30 calendar days of receipt, in accordance with our obligations under UK GDPR. For complex requests, we may extend this period by a further two months, in which case we will notify you within the initial 30-day window.